Go loco for art with the Loco Project

WHAT: Loco Project – Pop-up exhibition featuring the work of over 40 Sydney artists

WHERE: Beach front, Bondi Beach

WHEN: 2nd April – 3rd May

Throughout April over 40 Sydney artists will have their work exhibited on Bondi Beach.

The exhibition will take place on the beachfront within a custom-built gallery made from a recycled shipping container.

Loco project

Works will include photography, paintings, street art, sketches and digital illustration, as well as skateboard and surfboard art.

The exhibition is being hosted by LOCO Project, a new venture started by local residents Sam George and Gerard Edwards.

Sam explains “We saw an opportunity to showcase local talent right on the beach where the tourists and locals hang out. So we created a mobile, solar-powered gallery with a professional gallery fit-out. Its full height glass wall will be overlooking the beach so you can experience the art and the place simultaneously.”

“As well as showcasing local art, we have teamed up with a local fine art printer and framer to offer a print-on-demand service so artists are never out of pocket. We have local surfboard and skateboard manufacturers printing the art on their boards, as well as locally made organic tshirts with the art prints. We are also collaborating with galleries and artist collectives to help promote the existing local arts scene.”

Tropical Habitat 1 by artist Miles Noel

Tropical Habitat 1 by Loco Project artist Miles Noel (available for purchase online)

LOCO Project blurs the distinction between on-line and physical, exhibiting artists Australia-wide online, while the mobile gallery space exhibits art from the local area.

“We wanted to create the experiential connection between art, people and place by having a physical exhibition immersed in the local place that inspired the art,” says Sam. “As well as live art each weekend the exhibited work will change regularly so it’s dynamic and interesting much like online social media platforms.”

This is the first of LOCO’s exhibitions which will pop up around Sydney and Australia showcasing local talent from different areas.

The exhibition runs 2 April – 3 May on the grass near the Bondi Pavilion, and is proudly supported by Waverley Council. For more information visit www.locoproject.com 


Tracey @ whatsnewbondi.com x

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